Hi guys,
I'm Charlie.
Exploring the future of live entertainment.
Hi guys,
I'm Charlie.
I'm a UX & Graphic Designer with a focus in entertainment.
I've had the privilege to work on cutting-edge projects with internationaly renowned companies and organizations like Cirque du Soleil, SAP, Boston Dynamics, Roche Pharma, Musée Grévin, the European Commission and more.
Today, I am the founder and creative director of Antidynamics, a company aimed at exploring the future of live entertainment.
Previously, I served as Senior Innovation & Graphic Designer at Cirque du Soleil.
I'm a Belgo-Canadian designer and entrepeneur, working at the intersection of product design and entertainment.
I've had the privilege to work on cutting-edge projects with internationaly renowned companies and organizations like Cirque du Soleil, SAP, Boston Dynamics, Roche Pharma, Musée Grévin, the European Commission and more.
Today, I am the founder and creative director of Antidynamics, a company aimed at exploring the future of live entertainment.
Previously, I served as Senior Innovation Designer at Cirque du Soleil.
Latest Projects
Fashion Tech
Fashion Tech
Elixir Garment - Mixes cocktails for consumers by fusing electronics and custom algorithms.
Elixir Garment - Mixes cocktails for consumers by fusing electronics and custom algorithms.
- Project: Cirque du Soleil x SAP x Anouk Wipprecht
- Role: Innovation & Graphic Designer
- Demo: Watch video
Created for New York Fashion Week 2019, in partnership with Anouk Wipprecht and SAP, these interactive garments combine peristaltic pumps, 3D printed designs, Raspberri Pi's and SAP's customer experience management software Qualtrics to transform insights from users into personnalised surprising cocktails.
Robotics
Robotics
Spot - Exploring the creative potential of Boston Dynamics's Spot interacting with a live performer.
Spot - Exploring the creative potential of Boston Dynamics's Spot interacting with a live performer.
- Project: Cirque du Soleil x Boston Dynamics
- Role: Innovation & Graphic Designer
- Demo: Watch video
- Project: Cirque du Soleil x Boston Dynamics
- Role: Innovation Designer
- Demo: Watch video
Created for the launch of the first commercial robot "Spot" by Boston Dynamics. Spot is a quadrupede that can reach top speeds of 3mph, has an average runtime of 90 minutes and carrying capacity of 30 pounds. In this exploration we used Spot as a character for lighting design.
Workshops
✂️ Workshops
Ideathon - Rethinking how design sprints and creativity workshops can be leveled up à la Cirque du Soleil.
Ideathon - Rethinking how design sprints and creativity workshops can be leveled up à la Cirque du Soleil.
- Project: Cirque du Soleil
- Role: Innovation & Graphic Designer
Created initialy for internal use, Ideathon is a 24h design sprint filled with fun and challenging creativity exercices. In the line of the well-known Design Sprint, I wanted to push further the weirdness and over-the-top aspect of the workshop. The result was an amazing 24h moment, with 25 people, 5 coaches, 5 judges and a 25k prize to build the winner team's prototype.
Holograms
Holograms
Maya Kodes - Giving life to the first live holographic pop star.
Maya Kodes - Giving life to the first live holographic pop star.
- Project: Neweb Labs
- Role: Digital Graphic Designer
- Demo: Watch video
- Project: Neweb Labs
- Role: Digital Experience Designer
- Demo: Watch video
Created by Neweb Labs in Montreal, Maya Kodes is the first interactive & live holographic pop star. Animated in real-time by a performer backstage, Maya can react to the crowd, adapt and improvise in real-time, while being 100% virtual. Think Miley Cyrus in Black Mirror, same thing, but real.
Fashion Tech
Fashion Tech
Fragrance Garment - Mixes taylored scents for consumers by fusing electronics and custom algorithms.
Fragrance Garment - Mixes taylored scents for consumers by fusing electronics and custom algorithms.
- Project: Cirque du Soleil x SAP x Anouk Wipprecht
- Role: Innovation & Graphic Designer
- Demo: Watch video
Created for New York Fashion Week 2019, in partnership with Anouk Wipprecht and SAP, these interactive garments combine peristaltic pumps, 3D printed designs, Raspberri Pi's and SAP's customer experience management software Qualtrics to transform insights from users into 12 personnalised fragrances.
Fashion Tech
Fashion Tech
Storm Coat - Adapts its light animations in real time with proximity sensors and LED lights.
Storm Coat - Adapts its light animations in real time with proximity sensors and LED lights.
- Project: Cirque du Soleil x Markantoine
- Role: Innovation & Graphic Designer
- Demo: Watch video
Created in partnership with canadian fashion designer Markantoine, we developed a custom mounting system to place LED strips on each of the coat's ostrich feathers. The proximity sensor is embedded in a 3D printed necklace and the system is controled with an Arduino microcontroller.
🦾 Haptics & Sensors
🦾 Haptics & Sensors
Haptics Technologies - Breaking the 4th wall through touch immersion in a live entertainment context.
Haptics Technologies - Breaking the 4th wall through touch immersion in a live entertainment context.
- Project: Cirque du Soleil
- Role: Innovation & Graphic Designer
- Demo: Watch video
The workshop started with an exploration of the MYO sensors, that allow any performer to interact in real time with any kind of input, like light, sound or touch. We discovered that connecting an audience to a performer through the use of haptics technologies could have a hudge potential in the perpetual quest of breaking the 4th wall between on-stage performers and the watching audience.
Face Art
Face Art
Makeup Reveals - Hacking a medical-grade material to allow for a new kind of makeup performance.
Makeup Reveals - Hacking a medical-grade material to allow for a new kind of makeup performance.
- Project: Cirque du Soleil x Markantoine
- Role: Innovation & Graphic Designer
- Demo: Watch video
Created in partnership with the canadian makeup artist Cyx, we developed a new artistic language for makeup. By testing many different formulas, we were able to superpose different layers of facial art to allow for up to 3 makeup reveals. On top of that, the material is reusable, allowing for a new kind of environment-friendly makeup.
Created in partnership with the canadian makeup artist Cyx, we developed a new artistic language for makeup. By testing many different formulas, we were able to superpose different layers of facial art to allow for up to 3 makeup reveals. On top of that, the material is reusable, allowing for a new kind of environment-friendly makeup.
👹 Face Art
Face Art
eMakeup - Pushing the limits of face art by integrating sensor-activated light in prosthetics.
eMakeup - Pushing the limits of face art by integrating sensor-activated light in prosthetics.
- Project: Cirque du Soleil
- Role: Innovation & Graphic Designer
- Demo: Watch video
Created with makeup artist Chloé Poirier-Sauvé, we experimented with light integration in facial art. We molded LED strips in silicon prosthetics that were linked to sensors through an Arduino. Different effects were created, based on proximity sensors, sound sensors, and light sensors. Coupled with the amazing theatrical skills of performer Kyle Cragle, we ended up with a one of a kind character.
Fashion Tech
Fashion Tech
Miss Wiggles - Exploring face recognition and robotics with Miss Wiggles, aka the tentacle dress.
Miss Wiggles - Exploring face recognition and robotics with Miss Wiggles, aka the tentacle dress.
- Project: Cirque du Soleil x Anouk Wipprecht
- Role: Innovation & Graphic Designer
- Demo: Watch video
Created in partnership with fashion tech designer Anouk Wipprecht, this interactive garment uses facial recognition and robotics to entertain people as they cross its gaze. The dress has 3 modes, going from defensive to welcoming, based on wether the person interacting with it seems welcoming or agressive.
Virtual Assistants
Virtual Assistants
Zamigo - Exploring a more human user interface through intelligent 3D characters with personnalities.
Zamigo - Exploring a more human user interface through intelligent 3D characters with personnalities.
- Project: Neweb Labs & Canada Media Fund
- Role: Lead Graphic Designer 2017-2018
- Demo: Upon Request due to NDA
Created with Neweb Labs and Canada Media Fund, the Zamigo project aimed at developing intelligent and autonomous 3D characters that could act as a more humane operating system. Think of the movie "Her" but with 3D characters. The project is still in development.
360 experiences
360 Experiences
Les Coulisses de l'animation - Developing a 360 experience around the art of animation.
Les Coulisses de l'Animation - Developing a 360 experience around the art of animation.
- Project: K6 Media Group x Belvision x Musée Grévin
- Role: Lead Graphic Designer 2017-2018
- Demo: Video
Developed with K6 Media Group and Belvision, the 360 experience "Les Coulisses de l'Animation" cosnsisted of a printed book, an iOS and Android app, an exhibit at Musée Grévin in Montréal and a short movie about the belgian & french well-known IP's like the Smurfs, Lucky Luke, Tintin & much more.
With my different teams, we've been fortunate enough to be featured in well-known publications such as Forbes, Quartz, Engadged, El País, Mashable, and many others.
Thank you 
I'm a Belgo-Canadian designer and entrepeneur, working at the intersection of product design and live entertainment. I've had the privilege to work on cutting-edge projects with internationaly renowned companies like Cirque du Soleil, SAP, Microsoft, Boston Dynamics, Samsung, Blue Man Group, Ryerson University, the European Commission and more.
Today, I am the founder and creative director of Antidynamics, a company aimed at exploring the future of live entertainment. Previously, I served as Senior Innovation Designer at Cirque du Soleil.
With my different teams, we've been fortunate enough to be featured in high quality publications such as Forbes, Quartz, Engadged, El País, Mashable, and many others.
Thank you 🤟
© Charlie Maréchal. All rights reserved.
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